International Turntablism Icons at the 2026 Summer Park Jam
- TRUE Skool
- 1 day ago
- 2 min read
Updated: 16 hours ago
UP until recently.....The preservation of Hip Hop Culture as an art form has long relied on grassroots architecture—local institutions like TRUE Skool, we treat the culture not as a nostalgic relic, but as an active living textbook to learn & teach from #wearetrueskool
This SUMMER PARK JAM WEEKEND in August 14th & 15th, 2026
DJ Rob Swift and Mista Sinista, performing collectively under their official moniker "Da Odd Couple", are locked to headline our 2026 Summer Park Jam Weekend!! Whoa!
For the uninitiated, Swift and Sinista are alumni founders
of The X-Ecutioners, the legendary New York City DJ collective that elevated turntablism from party-rocking to an aggressive, niche, battle discipline in the 1990s and 2000s. It's still poppin!
Our two-day engagement in Milwaukee at Summer Park Jam Weekend is structured to bridge the gaps between Hip Hop History & Creative Business Industry Education and Public Performance Arts & Culture. This is our 8th year hosting SPJ with Marcus Center! Shout out to everyone that has supported!
Our SPJ itinerary always balances entrepreneurial instruction with the raw energy of an outdoor Milwaukee Hip Hop jam!!
Friday, August 14: The CEO Session$ (Sponsored in part by HGA)
Kickoff begins at the Marcus Performing Arts Center. Creative Entrepreneurial Opportunity (CEO) Session$ focuses on the business, longevity, and cultural entrepreneurship required to sustain a multi-decade career in music/media. The sessions will feature a deep-dive interview and book-signing segment with Rob Swift, discussing his literary work, City of Hip Hop. Local flagship , Unfinished Legacy & more!
Due to the intimate nature of the executive space, seating is strictly limited, and participants are required to RSVP & arrive by 1:00 PM.
Saturday, August 15: The Summer Park Jam
The weekend culminates in a headline performances at the Peck Pavilion. Da Odd Couple will deliver their signature, intricately orchestrated DJ routines—a rare display of collaborative trick-mixing, scratch composition tand PARTY ROCKIN!
More to come!
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